PRO’s sales training is based on the four principles of selling. These principles were developed to exceed the expectations of the retail buyer. This results in significant repeat and referral business. Most importantly, it establishes long-term customer loyalty. This is the best way for a dealership to grow its business.
Principles of Selling
- Customer Need Analysis
- Problem Solving
- Helping Work through Customer Decisions
We have designed our proactive selling process to incorporate these principles. This process teaches salespeople to be aware of the customer’s needs and then respond in a competent and professional manner.
- Professional Hello
- Customer Interview
- Inventory Selection
- Service Introduction
- Trade Evaluation
- Business office
PRO’s F&I Training program teaches Business/Finance Managers about the four primary functions of the finance department.
PRO educates Business/Finance Managers to create an environment where customers feel respected and well informed. Character, self-discipline, initiative, and integrity are some of the leadership qualities that are emphasized in our seminars. Product knowledge, along with a sense of dealership history, are used to create a unique sales presentation.
A Comprehensive Program
- Selling Philosophy
- Product Knowledge
- Administrative Function
- Lender Function
- Menu Selling
- Compliance and Safeguards Training
PRO’s Sales Management Training is used to analyze and maximize a dealership’s potential. It teaches managers to reinforce the sales staff’s ability to exceed the customer’s expectations. Our education focuses on our commitment to bring out the best in people. This is taught by highlighting essential elements of Sales Management and developing exceptional leadership qualities.
Sales Management Essential Elements
- Follow up