
CPO Spotlight: Why Certified Pre-Owned Should Be a Bigger Part of Your September Strategy
September is often the moment when dealerships set their sights on the finish line. With Q4 around the corner and year-end targets in sight, every lever that moves inventory faster and protects profitability becomes more important. One lever that deserves more attention this month? Certified Pre-Owned (CPO) programs. Why CPO Matters Right Now The used market has been anything but predictable. Prices remain high, demand is holding firm, even outpacing supply, and buyers still want value, affordability, and peace of mind. Higher Used Vehicle Prices: The average price for a three-year-old used car has climbed back to over $30,500, up 2.3%