
Inside the Service Lane: What Today’s Customers Are Really Telling Us
It usually starts with something small. A dash light, an oil reminder, or the familiar “I should probably get that checked” moment between errands. But what happens next quietly shapes something much bigger than a repair order. It guides where that customer will go next time, and the time after that. The service drive is no longer just where cars return. It is where customers decide whether they will. The latest CDK Service Shopper Study offers a timely look into how today’s service customers think, behave, and choose where to return. Based on thousands of real customer responses, the study highlights



































































